Target was set to release 12 new and exclusive brands over the course of two years, we wanted people to be amazed with how much more was in store. So we we took the idea of ‘more’ and ran with it, creating an epic parade of people, outfits, and personality for the launch of their first three owned brands: A New Day for her, Goodfellow & Co. for him and Universal Thread for all denim lovers.
The broadcast spots, including one crafted for a multicultural audience, and digital shorts were brought to life by legendary photographer Rankin.
Digital takeovers and influencer programs helped bring the news to a broader audience, inviting the world to discover More In Store. More More More! How do you like it?