Pasaporte América was a Facebook and Twitter Game that made this airline's profits skyrocket with very low investment thanks to a very smart marketing strategy and creative idea.
50:1 return on investment when both advertising and operational cost were considered.
Increase in ticket sales revenue. 2x growth year-over-year in traffic to Copa.com
Increase in ticket sales revenue. 2x growth year-over-year in traffic to Copa.com
