A Target Run it’s a discovery experience that turns an ordinary moment into an extraordinary experience.
It’s a feeling so good that consumers gave it a name – Targét. But with competitors trying to get rid of in-store shopping for good, Target needed to put a stake in culture and remind people of the irreplaceable magic of shopping at Target.
We created a spring style campaign to evoke that very spirit. The colorful, poptimistic visuals are all accompanied with words that rhyme with Targét—without Target ever explicitly saying the word.
