Pepsi | BBQ Crashers / Carne Asada Merece Pepsi
What happens when Pepsi Crashers take over the neighborhood BBQ? Chaos, cold Pepsi, and a whole lot of flavor. This summer campaign flipped the classic cookout into a playful Pepsi takeover, with Crashers sneaking into backyard parties, filling coolers with Pepsi, and reminding everyone that great BBQ deserves an ice-cold Pepsi.
In partnership with BBDO New York, I led the multicultural creative development alongside my team at Dieste, shaping the campaign for Hispanic audiences. From casting and Spanish-language scriptwriting to editing and on-set creative guidance, we brought cultural nuance and authenticity to every touchpoint. The goal? Make sure the joke landed, the carne asada felt real, and Pepsi had a seat at every cookout.
What happens when Pepsi Crashers take over the neighborhood BBQ? Chaos, cold Pepsi, and a whole lot of flavor. This summer campaign flipped the classic cookout into a playful Pepsi takeover, with Crashers sneaking into backyard parties, filling coolers with Pepsi, and reminding everyone that great BBQ deserves an ice-cold Pepsi.
In partnership with BBDO New York, I led the multicultural creative development alongside my team at Dieste, shaping the campaign for Hispanic audiences. From casting and Spanish-language scriptwriting to editing and on-set creative guidance, we brought cultural nuance and authenticity to every touchpoint. The goal? Make sure the joke landed, the carne asada felt real, and Pepsi had a seat at every cookout.
