To celebrate the 20th anniversary of the Latin Billboards Awards, Target and Telemundo came together to create one of the most immersive experience lead by music, style and self-expression. We came up with the "Marcando el Paso" concept as an invitation for Target guests and celebrities on the Red Carpet to leave their unique mark.
Inspired by the vibrancy of Las Vegas, and Latinas unique way to set the tone in everything they do, we created a Red Carpet experience with a kinetic LED screen which consisted in a series of radiating patterns and concentric circles rippling out as an expression of each individual's mark.
The partnership had several components: 3 Red Carpet LIVE integrations, the creation of 3 TV spots, sponsored segment with the stylist Karla Birbragher @karlabstyle for E entertainment plus several digital extensions.
Olé!
