“DON’T BE SURE. BE INSURED” A heartwarming, yet thought-provoking multicultural campaign portraying how Latinos are always sure about their choices, sometimes a little too sure. Still, on the open road, without the right car insurance, confidence, street smarts, or wisdom can all mean nothing.
The campaign was highly effective for the brand, thanks to its strong insight, creative delivery, and media placements. Relevance translated to a significant increase in Purchase Intent and Consideration for Hispanic consumers, also surpassing the baseline for GM consumers. The campaign exceeded average auto relevance by +15 pts and became the 2nd highest relevant auto ad! “Deer” TV ad tied as the highest performing spot for Progressive in the last 5 years!
And last but not least, the spot was qualified as “Best-in-Culture” rating since Progressive began testing.
