There’s no one narrative, so take pride in your story. It changes music.
^^^ Using this guiding thought as our global mantra, we crafted a month-long-multi-market Pride campaign for Amazon Music. All of it in partnership with queer artists all around the world.
The look and feel was created by the amazing lettering artist Leandro Assis and implemented by five European handles, US Latin handle and Amazon Music US. Nonetheless, we celebrated Pride in the most inclusive way possible, by representing as many languages as we could, including a pride anthem fully interpreted by the American artist Brandon Kazen-Maddox, who's fluid in American Sign Language to invite the deaf & queer communities to celebrate pride alongside every human that shares the same sentiment.
