Beans Again! positions GOYA beans as the smart, no-brainer, good quality meal choice for Gen Z and Millennials. On one corner, Gen Z don't really know what to cook, but also, they can't afford to eat takeout all the time. In the other, we have overly tired Millennials, ready to compromise in the name of ease.
The idea was born to tackle one thing they both have in common: hungry bellies and meal boredom.
Sure, eating beans all the time could sound repetitive, but with GOYA’s endless variety, “beans again” actually means something new every time.
