For Fall 2018, we worked on a campaign inspired by the brand’s pop-culture status. With distinctly winky visuals, it’ll make you think “Tarzhay” without even needing to say it. We created a series of scenarios from broadcast to interactive experiences that showcase Target elevated style and cross category assortment in very interesting way, redefining the meaning of Target, or better yet putting it into our guests own words: Tarzhay.
In addition to this, what a better soundtrack for this iconic moment than "Like Sugar" from the legendary, multi-genre star, Chaka Khan for all the GM work and the hot track "Medicina" from the Brazilian reggaeton queen @anitta.
The campaign has been seen in spectacular OOH takeovers, all over mayor cities such as: New York City, Los Angeles, Miami and Minneapolis.
Enjoy!
