In 2020, vitamins and supplements became the new self-care must-have.
So, the Clorox client came to us asking for help to define their growing vitamins and supplements division, creating an overall approach for their portfolio and helping each brand find its role in the architecture. 
As part of their portfolio, they have rainbow light as the perfect multivitamins for the whole family. we developed the Light Up Your Immune Health campaign, designed with vibrant colors and optimistic environments inspired by the 'new normal' to invite moms to keep their family healthy and happy during a time of increased wellness concern.  
We leveraged the brand's rainbow color palette and bold typeface to bring to life an optimistic brand world while grounding key product benefits in a modern context. We collaborated with illustrator Amrita Marino, and the animation studio Laundry to create multiple film assets for digital and social platforms. 

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